Abdurakhmanov Maksim - creative/art direction
Very few people, when planning to get a dog, consider adopting homeless ones. Stray dogs are not even perceived as pets.
The Hayot shelter tries to make a difference. To do this, we will place posters that would draw attention to the dogs passing by it. We will increase the pet’s chance of being noticed by applying a pleasant smell in places where stray dogs often appear. This will hold animals near a poster for a while.