Xiaomi
Gulnur Kassymova Client Service Director
Igor Golushko Creative Group Head
Nail Muratov Senior Copywriter
Sergey Alexanin Head of Art
Renat Poposhev Art Director
Roman Mokrov Motion Designer
Anton Kalashnikov FX Designer
Problem
Xiaomi Redmi Note 9 is a new budget smartphone with great cameras.
But all the world's smartphone manufacturers flaunt their cameras: all of them are equally good.
How to highlight the photo capabilities of the Xiaomi Redmi Note 9 smartphone?
Solution
To give people something that no camera phone in the world has given: a pass for flawed photos that may be stupid, full of life and emotions captured in the moment. Those photos are gathering dust in the archives and recycle bins of smartphones because the imposed standards prevent them from being posted on Instagram.
We became advocates for imperfect photos and created the manifesto calling for sharing wacky pictures.
All advertising campaigns for great camera phones are based on perfect photos.
But nobody’s perfect:
Xiaomi Redmi Note 9 is a camera phone for people.
Please welcome – the manifesto for imperfect photos!