Collect your moments
Клиент
Air Astana
Рабочая группа
Creative Director: Anastassiya Palko
Designer: Dauren Serikbayev
Project Manager: Dinara Aleyeva
Задача
BRIEF: announcement of new flights.
IDEA: After traveling, thousands of photos remain in our smartphones, reminding us of the wonderful moments spent in other cities and countries. These photos start and end with beautiful views from the airplane windows. We want to convey the spirit of our adventures through our photos, which we can share with friends, in social networks, show to relatives, or send them to mom instead of “I am on the spot”. Just as thousands of different views pass through the illuminator, so the memories of the phone capture the moments of experience.
RESULT: Images quickly spread across the web in an organic way. People reposted and sent each other advertisements in messengers, remembering how many beautiful photos and impressions a new journey will give them.
