Creative Director: Anastassiya Palko
Designer: Dauren Serikbayev
Project Manager: Dinara Aleyeva
BRIEF: to announce the resumption of flights after the pandemic.
IDEA: The resumption of flights after the pandemic was a real festive occasion for both the people and the airline. Flights to Turkey, UAE, Korea, etc. were resumed one by one.
Opening the borders was inspiring and we wanted to create something with a positive feeling, without the use of masked passengers on board. But at the same time, do not use a large crowd of people, so as not to cause a negative reaction about social distance.
This is how the slogan “We are your wings again” and images of different people flying on the wings of newfound freedom to new adventures appeared. In the visual style, we tried to convey the feeling of the movie “What Dreams May Come” with its dawn and sunset shades.
RESULT: Flights were completely sold out after the launch of the advertising campaign.