Creative Director: Anastassiya Palko
Art Director: Dauren Serikbayev
Project Managers: Dinara Aleyeva, Ingkar Omar
BRIEF: Air Astana merch for the marathon.
IDEA: The world's first aviation sports club uniting people who run. Amateurs and professionals, passengers, schoolchildren, and students, airline employees. Air Astana supports, sponsors, participates in marathons around the world. For marathon participants, Air Astana provides hotels and air tickets with discounts, rewards the winners with tickets and prizes.
Over the years, it has become a real culture, with a friendly atmosphere and a team spirit among runners who fly with us. This is how the name of the “FLYRUN Sport Club” was inspired. It was decided to create our own unique branding for this area. We took a non-standard path, combining the key elements of the Air Astana brand and modern sports trends that Nike and sport cars use in their designs. This is how modern patterns appeared, which we applied in the club's sports attributes. All materials have been carefully selected with technologists to meet the high standards of sportswear and accessories.
RESULT: At the marathon, participants were literally ready to do anything in our contests to put on stylish, comfortable, breathable uniforms and be part of a sports club. Hundreds of publications have written about us. This is a unique product for an airline in the world. We continue to develop for other sports areas such as cycling, football, and more.