Homepark Site
Клиент
Central Park
Рабочая группа
Art Director: Shakhzod Saliev
Art Director: Vitaliy Khalzunov
Copywriter: Samara Akhmad
Graphic Designer: Andrey Kornienko
Programmer Developer: Anton Kornienko
Creative Director: Farkhod Norbaev
Client Service Director: Nargiz Kamalova
Digital Director: Zamira Rakhmanova
Digital Team: Selivanna Sin and Diyor Makhmudov
Production: Abstract Visuals
Задача
Situation:
Spring in Tashkent is a great time, everything around blooms and smells. It's time to walk and enjoy the weather. But everyone knows why all of us were locked up at home.
Task:
Support people and give them a little joy during this period.
Idea:
Develop virtual trips around Central Park, based on its map, which is well known to its visitors.
Results:
As a result of the digital campaign, the number of site visits increased by 557%, and unique site visits increased by 620%.
