Laptop ad without laptop

Клиент

Texnomart

Рабочая группа

Creative Director: Farkhod Norbaev
Copywriter: Samara Akhmad
Art Director: Shakhzod Saliev
Graphic Designer: Andrey Kornienko
Client Service Director: Nargiz Kamalova
Production: DBLA hybrid production

Задача

Task:
To show that Texnomart has a large range of laptops.

Problem:
The range is so huge, that it wouldn't fit a fifteen-second commercial.

Idea:
So we decided to make a laptop ad that doesn't have a laptop in it. Because all laptops are in Texnomart.

Results:
The commercials recently went on air, but the total visits to the site have already increased by seventy percent. And laptop page visits increased by four hundred and forty-eight percent.