Mad Aliens Studio
Digital Artist - Asker Mursaliev
Augmented reality/3D-animation/3D-models - Semetei Turusbekov
Our task was to create a product that would stand out against the background of the more eminent and popular cognac, using the technology of augmented reality.
We invented and worked out 13 characters who sang their favorite national songs, which ultimately aroused the curiosity and interest of the audience.
Augmented reality quickly caused a viral effect, users shared videos with "singing cognac" in all social networks and instant messengers.
Cognac has become an excellent gift, a key item in the souvenir shop and is crowded with celebrations and tablefuls. According to customers, sales of this product increased 12 times after the release of new labels with augmented reality.
Cognac "Ala-Too" became the winner of the "PROD EXPO 2019" award in the nominations "Best Product 2019" and "Best Innovative Product 2019" in Moscow.