Payme
Client: Payme
Creatives: Shakhrukh Nizamutdinov
Art Direction: Javokhir Nazarov
Account Manager: Aziza Muminova
Production: Art Craft Visuals
Director: Gintas Smilga
DOP: Jakhongir Ibragimov
Problem:
Payme launched an advertising campaign "Stay ahead, pay with PAYME!" There was a need to transform the campaign into social networks and communicate the main functions of the application.
Solution:
We’ve created humorous vertical videos with various situations and solutions for payments through the application. The most popular services of the application were communicated in six short videos.
Result:
Brand awareness growth by 10%
Social media coverage: 3,500,000
1 million downloads of App in GooglePlay by the end of 2019 as a result of the campaign