Creatives: Shakhrukh Nizamutdinov
Art Direction: Javokhir Nazarov
Account Manager: Aziza Muminova
Production: Art Craft Visuals
Director: Gintas Smilga
DOP: Jakhongir Ibragimov
Payme launched an advertising campaign "Stay ahead, pay with PAYME!" There was a need to transform the campaign into social networks and communicate the main functions of the application.
We’ve created humorous vertical videos with various situations and solutions for payments through the application. The most popular services of the application were communicated in six short videos.
Brand awareness growth by 10%
Social media coverage: 3,500,000
1 million downloads of App in GooglePlay by the end of 2019 as a result of the campaign