Creative Director: Shakhrukh Nizamutdinov
Account Manager: Saima Djakhangirova
Production: DBLA Video
Situation: Ramadan is one of the most significant holidays in the country. Due to the pandemic, people could not celebrate the month of Ramadan in the circle of relatives and friends.
Solution: The pandemic has led to the reduction of TV ad budgets. Despite this, SHERIN decided to donate their TV advertising budget in favor of consumers who couldn’t personally congratulate their relatives, grandparents and parents during Ramadan. We created a link, where anyone could send their greetings addressed to their beloved ones. The received video-cards were subsequently edited and broadcasted on TV channels under the Sherin Tilaklar project.
Results: Coverage: 10,000,000 The social advertising attracted the attention of the media and bloggers, and members sent grateful letters to the brand.