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Agrobank

Рабочая группа

Client: Agrobank
Creative idea and Copywrite: Shakhrukh Nizamutdinov
Art Director: Abbos Sharifzoda
Production: Vertigo Media
Account Manager: Saima Djakhangirova

Задача

Situation:
In Uzbekistan, people don’t trust banks. Therefore, they prefer and used to save money at home.
Solution:
We created a spot based on a true story from childhood that evokes a feeling of nostalgy, especially for older generation (TA)

In the storytelling, we pointed to the advantages of bank deposits and a mistake with starting a piggy bank or collecting money at home in order to make a dream purchase.

Results:
TVC Reach: 15 000 000
Social media Reach: 412 000
Youtube Reach: 85 000
Telegram Reach: 516 000