Sports Master Data SIA
CSD: Elina Ibragimova
Design Director: Temur Sadi
Designer: Stepan Litvinov
Sports Book Builder is a SaaS B2B platform, software and hosting solutions for sports betting and gambling with related services and management systems. Our goal in this project was to pack such a complex product into a flexible visual system - open, simple and clear.
We took 2 directions as a basis for the style: 1. Simple line graphics, adaptive, filling the media space. 2. Recognizable photo style, dynamic, in shades of signature orange, with a clear object in the center and blurred surroundings. We decided to combine 3 images into the sign: 1) Sports field - Sports! 2) Book - a catalog of sport events. 3) Brick / block (Builder) - modularity, orderliness and reliability.
As a result, we got a user-friendly, responsive, clean, consistent and clear design.