Creative idea and Copywrite: Shakhrukh Nizamutdinov
Art Director: Abbos Sharifzoda
Production: Vertigo Media
Account Manager: Saima Djakhangirova
Situation: In Uzbekistan, people don’t trust banks. Therefore, they prefer and used to save money at home.
Solution: We created a spot based on a true story from childhood that evokes a feeling of nostalgy, especially for older generation (TA) In the storytelling, we pointed to the advantages of bank deposits and a mistake with starting a piggy bank or collecting money at home in order to make a dream purchase.
TVC Reach: 15 000 000;
Social media Reach: 412 000
Youtube Reach: 85 000
Telegram Reach: 516 000