Payme
Client: Payme
Creatives: Shakhrukh Nizamutdinov
Art Direction: Javokhir Nazarov
Account Manager: Aziza Muminova
Production: Art Craft Visuals
Director: Gintas Smilga
DOP: Jakhongir Ibragimov
Problem: To shoot commercials set in the Stone Age. Solution: The whole Stone Age atmosphere and locations were made with the use of CG. Despite the clients’ budget was very limited ($15,000 for 2 TVCs and 6 product spots), we reproduced the life of the Stone Age with elements of modernity, costumes for actors, the corresponding make-up, as well as household items: a stone-age computer, a remote control for a car and an analogue of the car itself. Result: We’ve received enthusiastic responses and got feedback not only from the audience, but also from business leaders.