Branding for Tellus
Клиент
Accent Way Trading LLC
Рабочая группа
Strategy: Sardorkhon Nurmatov
Art Director: Azam Saidumarov
Copywriter: Kamilla Achilova
Video: Timur Yeliseev
Задача
Situation
A large vegetable and fruit processing plant in Uzbekistan, a pioneer in setting and maintaining Japanese production standards.
Idea
To develop a brand name and create a visual brand identity that represent both USPs and field of brand's activity.
Results
Tellus is the ancient Roman deity of Mother Earth. The logo, adhering to the rule of the golden ratio, reflects the shape of the field beds, same as pattern.
The general view of the pattern forms green leaves on a white background.
