Sharaf Rashidov Fondi

Рабочая группа

CSD: Elina Ibragimova
Account Manager: Yuliya Jukova
Design Director: Temur Sadi
Art Director: Zokir Khalmatov
Designers: Mansur Nabiev


On the occasion of the 100th anniversary of Sharaf Rashidovich Rashidov, a resolution was issued by the President of the Republic of Uzbekistan: "On the celebration of the 100th anniversary of the birth of the outstanding statesman and writer Sharaf Rashidov." In connection with the significant date, a house-museum and foundation were organized.

The figure of Sharaf Rashidov is a key figure in the development of Soviet Uzbekistan during the 1960s - 1980s. During his leadership economics, industry, construction, agriculture, science and culture saw an incredible progress. All this thanks to Rashidov's ability to reach agreements with Moscow and local officials. We wanted to recreate Rashidov's former significance, fitting the maximum of his actions into a suitable visual metaphor. Considering Rashidov's writing career, we have developed our display font in order to give an authentic "intonation and voice" to the identity. The second step was the symbol of a diagonal stripe stretching from bottom to top, symbolizing the progress of Uzbekistan. The third step was the development of patterns for additional identification of each of the areas where Sharaf Rashidov was a professional.

Convenient and easy-to-use solution scales to any medium. This technique is used in the exposition itself - a diagonal line sets a grid or a trajectory for placing medals or documents. As a result, the Rashidov museum and foundation has an easy, transparent, mobile identity that allows the museum to look modern, while staying in the image of the times of Sharaf Rashidov's rule.