Monster Fast Food
Creative director: Daniyar Abdullaev
Account manager: Sevara Sabirova
Art-direction: Nazar Sobirov
Design: Nazar Sobirov
Video & Animation: Basitxan Tashmuxamedov, Armen Sokolov
Uzbekistan is a country with various cuisines. Uzbek people love food and just adore big portions. Our survey showed that, while deciding what to order for a lunch, the size of a portion served becomes one of top priorities for most consumers. This is why leader in this sector is the national cuisine, offering its customers nutritious portions.
There is a stereotype that although fast food restaurants offer affordable prices, the amount of food you get is not enough to feel yourself full.
A fast food restaurant, which offers its clients only extra large portions and combos.
The challenge was to create a fast food brand that can break established small portion stereotype. So we developed a visual identity system that will clearly communicate brand's USP and strengthen its brand positioning.
Due to pandemic, launch of the fast food chain was postponed to December 2020.