Creative director: Daniyar Abdullaev
Account manager: Sevara Sabirova
Art-direction: Nazar Sobirov
Design: Nazar Sobirov
Illustration: Dmitry Sirenev
Video & Animation: Basitxan Tashmuxamedov, Armen Sokolov
Uzbek ice cream shelf is full of imported. But the problem is they are expensive. There are lots of ice cream manufacturers in Uzbekistan. But, the problem is they look and taste like cheap copies. Bon! - local coffee shop chain, which also has its own ice cream production wanted to change the situation by offering crafted ice cream for a cheap price.
Crafted ice cream produced using Italian technology and equipment. To attract attention during the entrance to the market, Bon! wanted to offer more value for less money.
Create packaging design which will be connected to the target audience - kids and teenagers.
Everybody loves ice cream, but children love it the most. In addition to love for ice cream kids love exploring the world around. Ice cream + exploring the world = perfect combo!