Visual identity of TEHNIKUM, school of relevant professions

Visual identity of TEHNIKUM, school of relevant professions



Рабочая группа

Art direction: Gaziev Farukh
Brand strategy: Kim Sergey
Account management: Daler Rakhmonov
Photography: Nam Alexander
Motion design: Vorojcov Timofey


The problem
Annually 70% of alumnies from Universities(and Institutes) are not able to be hired according to their speciality because of a lack of current knowledge. At the same time education is getting hardly available for its growing price of contract.
The TEHNIKUM.SCHOOL project was created to contribute to the development of labour market. This is an educational institution where the person can get a profession in 1 month. However the audience wasn't ready for sudden changes in a system that caused the need in earning of trust.

The solution
We developed multifunctional identity with dynamic block to unlock the philosophy " the human can learn everything and at any time". Moreover there was worked out a clear image of product with the help of visual elements in accordance with modern trends.

The result
In a period of 6 months work TEHNIKUM.SCHOOL has become the best educational institution in the sphere of professional preparation and it received accreditation in the National Marketing Centre of Uzbekistan. 396 students has graduated and among them 20% were hired to the best agencies of the city. There are more than 500 applications(requests) every month.