Central Park
Art Director: Shakhzod Saliev
Art Director: Vitaliy Khalzunov
Copywriter: Samara Akhmad
Graphic Designer: Andrey Kornienko
Programmer Developer: Anton Kornienko
Creative Director: Farkhod Norbaev
Client Service Director: Nargiz Kamalova
Digital Director: Zamira Rakhmanova
Digital Team: Selivanna Sin and Diyor Makhmudov
Production: Abstract Visuals
Situation
Spring in Tashkent is a great time, everything around blooms and smells. It's time to walk and enjoy the weather. But everyone knows why all of us were locked up at home.
Yes, everyone survived as they could: a larger percentage of the business went online, but an amusement park can't deliver fun by taxi or sell it through Instagram Direct Messages.
Idea
Central Park changes the format from "Park in the center of the city” to "Park in the center of the house". And virtual traveling gives you the opportunity to ride on a swing and feed the ducks.
Result
As a result of the digital campaign, the number of site visits increased by 557%, and unique site visits increased by 620%. And all of this we got for 2500$.