Digital Creative Director: Göktuğ Sarı
Regional Strategy Director: Tatiana Ravalli
Designer: Saadat Alkhasli
Account Manager: Elçin Tağıyev
New Magnum marvel Double Caramel Gold is all about its unique layers of golden chocolate, caramel and cream. So, when we were thinking about a print ad for this epic product, we knew it had to be outstanding, unique and pay tribute to its 3 distinct layers. Inspired by the key visual and how the layers were placed, we carried that theme over to the magazine page by page. Moreover, each page became a layer of the product and gave us information about the ingredients.
For such a unique and layered product, which was a first in Azerbaijan, this was the most appropriate way to go for the most read magazine in the country. Not only readers were welcome by the three layers of pleasure and take a journey into the heart of Magnum Double Caramel Gold, they also found the chance to go through our manifesto, key visual and amazing photos and interviews of our campaign heroes, who represented a different passion point for the brand, fashion, food, music and photography.