DEFEATING DIGITAL INEQUALITY
Клиент
Kazakhtelecom Retail Business Division
Рабочая группа
Kazakhtelecom & OWL media
Rinat Jeksenov — Sales Managing Director; Retail Business Division
Maiya Ibrayeva — Director of the Department, Marketing Communications Department; Retail Business Division
Amirzhan Bolatov — Head of Digital Development Department, Marketing Communications Department; Retail Business Division
Konstantin Sobol — Creative Producer and Director
Stanislav Marakushin — Managing Director
Inna Yan — Client Service Director
Alina Kim — account manager
Ainura Kazhkarimova — Producer
Alisher Akayev — Producer
Madiar Satybaldiyev — DoP
Yuliya Kravchenko — Production Designer
Задача
CHALLENGE
Kazakhtelecom is a huge company, which is easier to criticize (like any large company) than to praise.
At the same time, when Kazakhtelecom does something positive, no one knows about it, no one notices it.
SOLUTION
One of such cases was the “High-Speed Internet to Rural areas” project, an expensive infrastructure project designed to overcome the digital divide in villages.
Kazakhtelecom talks about the work done, thereby improving its image.