TV+ | Presentation Film
Клиент
Kazakhtelecom Retail Business Division
Рабочая группа
Kazakhtelecom, OWL media & Anykey
Igor Pogrebitckii – General Director of the Retail Business Division of JSC Kazakhtelecom Branch
Rinat Jeksenov — Sales Managing Director; Retail Business Division
Anara Akhmetova — Director of the Department of Development and Product Implementation; Retail Business Division
Konstantin Sobol — Creative Producer
Stanislav Marakushin — Managing Director
Inna Yan — Client Service Director
Kirill Roschin — Producer
Vladimir Petrov — Production Manager
Azamat Dulatov — DoP
Dmitry Kolodin — Production Designer
Задача
PRODUCT
Kazakhtelecom launched TV+, a new generation digital platform that unites TV, movies and series with the interactive functionality that allows the viewer to independently control their broadcast.
CHALLENGE
Very often, such large formal presentations turn into a boring process with an abundance of PPT slides, tables and graphs ...
SOLUTION
The film was shot instead of the ordinary presentation; the heroes of the film were the brand's officials, talking about the new service from different places! From the roof of the TV tower in Almaty; from studio sets and even straight from the massive battle scene!
(cut from corporate film)
RESULTS
After the presentation, the film was posted on video hosting sites and received more than 1.4 million views.