Клиент
Kazakhtelecom Retail Business Division
Рабочая группа
Kazakhtelecom, OWL media & Octopus
Rinat Jeksenov — Sales Managing Director; Retail Business Division
Maiya Ibrayeva — Director of the Department, Marketing Communications Department; Retail Business Division
Konstantin Sobol — Creative Producer
Stanislav Marakushin — Managing Director
Inna Yan — Client Service Director
Valentin Popov - Executive Producer
Malik Zenger - Director
Madiar Satybaldiyev - DoP
Dmitry Kolodin — Production Designer
Yekaterina Makhortova — Line Producer
Malena Yakubovskaya — Line Producer
Задача
PRODUCT
Kazakhtelecom launched TV+, a new generation digital platform that unites TV, movies and series with the interactive functionality that allows the viewer to independently control their broadcast.
IDEA
There are lots of great content, and you can control it! - two key factors of the new service that formed the basis of the advertising campaign, starting with the official presentation of TV+! And the heroes of the advertising campaign were viewers who unexpectedly found themselves being a part of the content.