JUSAN BANK
Nail Muratov Creative Director
Sergey Alexanin Head of Art
Nikolay Shkoda Senior Copywriter
Gulnur Kassymova Client Service Director
Situation
Mobile companies in Kazakhstan spend a lot of money on bright and effective advertising. Meanwhile their tariff plans are getting more expensive with every month.
Task
To tell about the new mobile operator Jusan and their mobile connection and Internet that cost 0 tenge.
Solution
We have created a series of videos, where the hero is trying to shoot a commercial about 0 tenge charge at someone else's expense, using other people's attributes of luxury, trespassing to private territories and yachts, and often running into disgruntled owners.