Beeline
Nail Muratov Creative Director
Igor Golushko Creative Group Head
Sergey Alexanin Head of Art
Renat Poposhev Art Director
Christina Chaldybayeva Designer
Gulnur Kassymova Client Service Director
Alina Kirillova Account Director
Situation
A new mobile financial service Simply is launched in Kazakhstan. It allows you to do the same things that banks do but faster, easier and more conveniently. Meanwhile, banks in Kazakhstan are still clumsy, with long queues and angry cashiers.
Task
To tell people in Kazakhstan about the new financial product Simply as loudly, brightly and provocatively as possible.
Solution
We decided to illustrate the well-known Internet joke based on a play on words when financial banks are homonymous to the Russian word banks, i.e. glass containers. We shot a video with a thousand jars, seven explosions, 2 cubic meters of money. The scene from a call center was shot using CG.
Results
As a result, more than 3 million views, about 500 thousand downloads and transactions per month after the commercial.