Рабочая группа

Nail Muratov Creative Director
Igor Golushko Creative Group Head
Sergey Alexanin Head of Art
Gulnur Kassymova Client Service Director
Alina Kirillova Account Director


Beeline, the biggest mobile operator of the country, has launched a new tariff plan "Bright", which allows you to enjoy content, binge on TikTok and chat with tour loved ones twice more.

When a person suddenly runs out of web traffic, when the connection vanishes, it seems that you are in a vacuum, cut off from everything that happens in the world.

We decided to show how a person feels when web traffic and minutes of talk unexpectedly run out, as if the doors that led to the coolest and most interesting stuff have been closed in front of you. We have recreated 4 different worlds that embody different aspects of the Internet: communication with loved ones, entertainment content, business opportunities and relationships.