The Ad you cannot Control
Клиент
Beeline
Рабочая группа
Managing Director: Yuliya Tushina
Executive Creative Director: Yevgeniy Kostylev
Creative Group Head: Sergii Kolos
Head of Art: Anton Ussenov
Art Director: Rodion Bashmakov
Copywriter: Rafael Imamniyazov
Junior Copywriter: Betty Co
Senior Designer: Saiynkhan Shaimardanov
Junior Designer: Zhuldyzay Zhubau
Motion Designer: Alexandr Filatov
Client Service Director: Anna Kostyleva
Account Director: Anastasiya Ivanova
Account manager: Alexandra Kuliayeva
Задача
There are many things in a world, you can’t control: weather, currency rates, real estate prices, horses on the road, the mood of the wife, and clients' comments. And Kazakhstanis couldn’t control the tariffs of their mobile operators, who decided for them how many calls and gigabytes will be in a tariff.
Beeline mobile operator presents Do it yourself tariff plan in which let you control Gigs and minutes.
Ok, guys Let the country face the truth – you control nothing but your mobile tariff from Beeline.
You couldn’t control weather and neighbors on TV
You couldn’t control on Radio: Snoring, Yawning and Stomach Rumbling
Luckily we are living in economic instability that’s why we told about the currency rates you can’t control in web banners. Some may call it situational marketing.
We told about real estate prices and lockdowns, traffic jams, emotions you couldn’t control
An even door hanger at the staircase was reminding that you can control only your mobile tariff, not the elephants above.
As a result, more than 80 000 people switched to a new tariff plan and took control on their life. At least an important part of it.