Neighbor’s commercial you cannot control
Клиент
Beeline
Рабочая группа
Agency:
Managing Director: Yuliya Tushina
Executive Creative Director: Yevgeniy Kostylev
Creative Group Head: Sergii Kolos
Head of Art: Anton Ussenov
Art Director: Rodion Bashmakov
Copywriter: Rafael Imamniyazov
Junior Copywriter: Betty Co
Senior Designer: Saiynkhan Shaimardanov
Junior Designer: Zhuldyzay Zhubau
Motion Designer: Alexandr Filatov
Client Service Director: Anna Kostyleva
Account Director: Anastasiya Ivanova
Account manager: Alexandra Kuliayeva
Production:
Toy Pictures
Director: Yevhen Krasulia
Задача
There are many things in a world, you can’t control: weather, currency rates, real estate prices, horses on the road, the mood of the wife, and clients' comments. And Kazakhstanis couldn’t control the tariffs of their mobile operators, who decided for them how many calls and gigabytes will be in a tariff.
Beeline mobile operator presented a "Do it yourself" tariff plan in which you can control Gigs and minutes.
How can we tell about it in TVC?
Just by saying: You control nothing but your mobile tariff from Beeline.
Neighbors, stomping like elephants, you cant control were a bright example.
As a result, of the advertising campaign, more than 80 000 people switched to a new tariff plan and took control on their life. At least an important part of it.