The Internet Flies
Клиент
Beeline
Рабочая группа
Managing Director: Yuliya Tushina
Executive Creative Director: Yevgeniy Kostylev
Creative Group Head: Sergii Kolos
Head of Art: Anton Ussenov
Art Director: Rodion Bashmakov
Copywriter: Rafael Imamniyazov
Junior Copywriter: Betty Co
Senior Designer: Saiynkhan Shaimardanov
Junior Designer: Zhuldyzay Zhubau
Motion Designer: Alexandr Filatov
Digital Head: Azamat Ruzhev
SMM-Manager: Aleksei Glukhov
Client Service Director: Anna Kostyleva
Account Director: Anastasiya Ivanova
Account manager: Assel Kartabayeva
Задача
There is a well-known idiom - when the Internet is fast and everything is downloading rapidly – it is said that “Internet Flies”.
That’s why when the Beeline mobile operator became number one in mobile internet quality we launched to fly everything that exists in the Internet:
● Photos
● Videos
● Music
● Games
● Bloggers
And so on.
To start the campaign we send into the first test flight those for whom we were not sorry for – bloggers from different social networks, who were sharing free internet to everyone who used USSD command while watching the video.
When we made sure that flights on the Internet are safe we launched cats and other Internet content symbols.
Flights continued in outdoor advertising. Cats were flying out of different ads, and other internet symbols were also flying all over Kazakhstan.
They were flying in web banners.
In social networks, they were flying from one post into another
The game in Instagram mask gave a possibility to control the flight and win prizes
Mass media wrote about those flights.
“High quality of mobile Internet” index grew up to 37 %. At the same time, it was decreasing or stagnating among the competitors.
“Mobile operator I trust” index grew up to 43 %. At the same time, it was decreasing or stagnating among the competitors.