Leroy Merlin Kazakhstan
Leroy Merlin Kazakhstan
Irina Pravdina, Head of Marketing communications
Ruslan Nam, Social Media Manager
PMG Good Housekeeping
Camilla Seissebayeva, Chief editor
Maria Kim, Art director
Ilya Kim, Photographer
Carina Bekzhanova, Account Manager
Goal
To promote the range variety of kitchens in Leroy Merlin Kazakhstan
Insight
Lack of knowledge about Kitchen category in Leroy Merlin store associated only with construction and repair materials
Realisation
Photoshoot of media women with kitchens in Leroy Merlin store
Six different Kazakhstan influencers – six different kitchens showing their character and way of life.
Stories of influencers about the special role of kitchen in the life of woman.
Involved mechanics during project:
Instagram coverage of influencers
6 articles on goodhouse.kz with hyperlinks to the suitable kitchen on leroymerlin.kz
Series of native articles with photos from photoshoot in magazine
Results
1. Total coverage of the project 976 355
- Total scope of bloggers in Instagram – 698 K (38K real coverage of bloggers in Instagram)
- Web site – 139 367
- Magazine – 84 000
- Instagram Good Housekeeping – 53,2K Facebook GH – 1867 followers
2. Traffic to the site leroymerlin.kz from Instagram increased in 5 times during the period of activity of bloggers.
3. The first contact in Kitchen department, sketching kitchens increased in 2 times
https://goodhouse.kz/asem-nurseitova-kuhnya-v-mesto-gde-m-provodim-bolyshe-vsego-vremeni/
https://goodhouse.kz/nora-rozmut-kuhnya-v-mesto-gde-ya-kormlyu-svoyu-semyyu/
https://goodhouse.kz/daryya-aleksandrova-na-kuhne-ya-nabirayusy-nergii-na-tsely-deny/
https://goodhouse.kz/azhar-vayhan-kuhnya-v-mesto-dlya-ksperimentov/
https://goodhouse.kz/gulyshat-nurpeisova-kuhnya-v-mesto-gde-sobiraetsya-vsya-moya-semyya/
https://goodhouse.kz/raziya-hasanova-na-kuhne-ya-rabotayu-pishu-stsenarii-otvetchayu-na-pisyma-i-tchitayu-knigi/