Violence news
Клиент
Unibank
Рабочая группа
Executive Director: Faig Aliyev
Creative Director: Rasul Zaidov
Art Director: Parviz Bayramguliyev
Copywriter: Hajibala Safarov
Account Manager: Madina Huseyn
Social Media Manager: Azar Humbatov
Задача
Crime, violence, and discrimination against women have recently increased in Azerbaijan. These issues are frequently covered in the media. Crime, violence, and discrimination against women have recently increased in Azerbaijan. These issues are frequently covered in the media. Although most individuals disagree with this way of thinking and discrimination, they do nothing to prevent it. They just turn a blind eye. We also wanted to bring attention to this issue at Unibank's initiative. We wanted to demonstrate
that each piece of news points to fundamental societal issues. Our messages were in this direction. We proved that the problem is not only the news, it has
evolved into an issue that can be faced at any moment, anywhere, even at home. Posters aimed at raising public awareness quickly became popular on social media. Social media pages, people organically made shares. 90% positive feedback showed that the project has reached its target.
