Limited edition concept for "Holsten" can packaging



Рабочая группа

Designer: Bakhtiyar Baimurzayev


The task was to create a limited edition can packaging for Holsten in order to attract consumers' attention to the brand.

Objective: to create a conceptually new design of the can, which would meet modern design realities, which includes a "clean", minimalist design with a striking element.

Solution: The concept of packaging was created in a minimalistic style, completely different from the original design, but at the same time retaining the key themes of chivalry and premium. A "clean" and unusual design could attract the attention while making it clear that this is the same brand but in a new modern form.