It's a sign
Клиент
Actual Optic
Рабочая группа
Agency: BBDO CA
CEO - Danil Maslov
CD - Roman Breiman
CSD - Iuliia Iugai
Art Director - Svetlana Nikolayeva
Copywriter - Darya Priyezzheva
Jr. Art Director - Oleg Sigitov
Задача
PROBLEM:
Regular check is a crucial rule for preventing problems with eyesight.
But people forget about it.
IDEA:
To remind people about this important rule through the proper mass media - thousands of city signs which communicate different rules.
REALIZATION:
We created our signs that mimic the regular city ones and put them around the city. Now when you read the sign 'do not walk on the grass' you'll find another one saying 'go for an eyesight check in Actual optic'.
