Клиент

Mars Kazakhstan

Рабочая группа

Agency: BBDO CA
CEO - Danil Maslov
CD - Roman Breiman
CSD - Iuliia Iugai
Senior Account Manager - Karina Iskhakova
Art Director - Svetlana Nikolayeva
Junior Art Director - Oleg Sigitov
Senior Сopywriter - Dariya Orazbayeva

Задача

OBSERVATION:
When you enjoy your hobby everything around you starts to resonate to your passion's vibrations: guitar strings rattling, drumsticks buzzing, skateboard racking.

IDEA:
We decided to name these sounds of your hobbies - «crisp» and show through instruments of your passion that with Snickers Crisp you never stop «crisp».