KOMPOTAI. LITTLE CHERRY
Клиент
Caspian Beverage Holding
Рабочая группа
Nail Muratov Creative Director
Sergey Alexanin Head of Art
Renat Poposhev Art Director
Nikolay Shkoda Senior Copywriter
Elena Brazhnikova Account Director
Задача
Situation
Kompotai is a natural drink that everyone knows since childhood. But due to the fact that there’re many competitors on the market that offer drinks made from artificial ingredients, consumers get a wrong idea about our product.
Task
To tell consumers that our drink is made from real cherries so drinking Kompotai is just like drinking fresh cherries!
Solution
We have created an image where we showed that even in liquid form, our Kompotai is a real cherry! Wherever it’s poured, this cherry compote will take the form of what it is made of.
