JUSAN BANK
Nail Muratov Creative Director
Sergey Alexanin Head of Art
Renat Poposhev Art Director
Nikolay Shkoda Senior Copywriter
Adel Makhat Designer
Gulnur Kassymova Client Service Director
Situation
Mobile operators in Kazakhstan increase the charges in tariff plans every month. Telephony subscribers are stuck in the "mobile" trap
Task
Tell about the new operator Jusan mobile and its connection and Internet plan that costs 0 tenge. To show that the time of changing the approach to mobile charges has come
Solution
We have created a series of prints where 0 tenge charge from Jusan mobile literally crashes and destroys the obligation to make monthly payments for mobile communication and the Internet. From zero, we have created some demolition machines of the 0 tenge sign to demonstrate how the new mobile operator works