Mars Kazakhstan
Agency: BBDO CA
CEO - Danil Maslov
CD - Roman Breiman
CSD - Iuliia Iugai
Senior Account Manager - Karina Iskhakova
Art Director - Svetlana Nikolayeva
Junior Art Director - Yelena Kossolapova
Junior Art Director - Oleg Sigitov
Senior Copywriter - Dariya Orazbayeva
Copywriter - Darya Priyezzheva
Designer - Alina Ryspekova
TASK:
Remind about Orbit during the date.
CONTEXT:
After the total lockdown parks became popular place for a date again.
IDEA:
We wanted to make something special, reminding about fresh breath during kisses, as part of the environment and romantic atmosphere.
So we’ve made lots of birdhouses around the parks with the message: ‘Here the family was born, thanks to the first date wasn’t the last one.’