Dinner with sausage as it is
Клиент
Asl Baraka
Рабочая группа
Strategic Department:
Alua Imangazi
Aziza Muminova
Creative Department:
Samar Takvim Akhmad
Alexandra Demchenko
Sayyidbek Nazrillayev
Shakhzod Saliev
Viktoriya Sharafutdinova
Vitaliy Khalzunov
Ilkham Kerimov
Andrey Kornienko
Accounting Department:
Nargiz Kamalova
Christina Salnikova
Задача
Task:
To develop a series of outdoor advertising for the brand of sausage products Asl Baraka, which positions itself as a brand for ordinary hard workers, who love their work.
Idea:
To show people's real workplaces and how they actually have lunch – sandwiches wrapped in an ordinary plastic bag, with unevenly sliced sausage and bread, without perfect porcelain plates or neatly sliced tomatoes.
Results:
The city administration demanded to demolish the billboards in the city center, due to the fact that in their opinion the sausage in a black plastic bag does not look prestigious.
Together with other activities, honest brand communication increased sales by 17%.
