Yandex Music Launch Campaign
Клиент
Yandex
Рабочая группа
Project Director: Farhad Shabanov
Creative Director: Orkhan Kerimov
Strategist: Elnur Nuraliyev
Art Director: Gulnar Rahimzade
Copywriter: Tarlan Mammadli
Account Manager: Ulviyya Bashirova
Digital Group Head: Mushfig Shiraliyev
Production: PicMus
Producer: Rashad Karimli
Director and DoP: Farkhad Ali
Photographer: Farkhad Ali
Задача
Challenge
In March 2021, Moscow-based Yandex officially launched its music streaming service Yandex Music in Azerbaijan. The real challenge was to encourage potential local consumers who might have previously been most comfortable listening to music on youtube and stream-ripping websites migrate to digital services like Yandex.Music.
Idea
We found a great way to launch a new streaming music platform: make it the only place to hear new songs from popular Azerbaijani singers. Additionally, we highlighted that Yandex.Music comes to Azerbaijan with features that are specially tuned to Azerbaijani music fans’ personal tastes and offer a good listening experience for a good price, without ads, and with the ability to use the interface in Azerbaijani.
Results
1M streamings
Over 70,000 downloads
Music listening habits can change for the better
