Excellence Consulting
Strategic Department:
Alua Imangazi
Aziza Muminova
Creative Department:
Samar Takvim Akhmad
Alexandra Demchenko
Sayyidbek Nazrillayev
Shakhzod Saliev
Viktoriya Sharafutdinova
Vitaliy Khalzunov
Ilkham Kerimov
Andrey Kornienko
Accounting Department:
Nargiz Kamalova
Christina Salnikova
Situation
There is a stereotype in Uzbekistan that if a medicinal product contains marine components, it becomes a weighty argument and a reason to pay attention to the medication.
And nasal sprays in this category do not communicate about it.
Idea
As an idea for packaging a spray for the prevention and treatment of nasal diseases, we decided to visualize belonging to the sea in order to directly state that Dr. Lor treats, because contains seawater.
Results
Medication is in the process of integration into the drug stores.