Real pop it for real people


Testo by Zamira&Co

Рабочая группа

Zamira Rakhmanova, copywriter


2021 is the year of pop its and simple dimples. “Testo” decided to remind the kids what a real “pop it” is supposed to be like!

The banner shows a special device that was used to make even and beautiful dumplings in Soviet times.

In terms of form and design, the device is very similar to a “pop it”, this idea was ironically used by “Testo” in its banner, in the end it encourages to beware of fakes and to choose real “pop it”.