Рабочая группа

Head of marketing - Zarif Mekhmonaliev
Marcom - Alisher Boykuziev
Copywriter - Zamira Rakhmanova
Director - Bekzod Abduvaliev
Producer - Xenia Leonteva
DP - Bakhadir Yuldashev
Production Designer - Helga Geller
Casting Director/makeup artist - Asya Osipyants
Production manager - Valeria Popova
Supervisor - Kamila Mevlyudova
Runners - Danis Vinogradov, Vladislav Myagkov, Adham Xalakov, Editors Xojiakbar Lutfullakhodjayev, Aydos Kenzheev
Camera crew - Shb rent
Lighting crew - Bayram rent


Uzbekistan is experiencing a new wave of feminism, which suggests that the attitude towards women as the "weaker" gender is groundless.

The film should show that the females are not as weak as it is perceived.

Spiritual Strength - A woman shows spiritual strength by refusing her personal life to care for her invalid father.

Physical strength - A pregnant woman with 3 children. Her strength is manifested in the fact that, despite her position, she continues to give herself to her children.

Willpower - A sports girl. Her strength is manifested in persistence and perseverance.

Mental strength - Business woman, her strength lies in the fact that she reaches career heights.

The video was extremely positively received not only by the female, but also by the male audience. The total coverage of the video was over 600,000 views.