Important request letter
Клиент
Net Doc
Рабочая группа
Creative director:
Otabek Sharapov
Copywriter:
Mirafzal Mirahmadov
Art Director:
Muhammadjon Obloqulov
Designer:
Zohir Bozorov
Задача
Product:
Net Doc is an online platform for document exchange between companies.
Problem:
Net Doc needs to advertise its new product to accountants.
Insight:
Accountants hate and not familiar with modern advertising. They used to talk only through official letters.
Idea:
Without complexities, Net Doc decided to address its audience in the language and format they speak.
Net Doc placed throughout the city billboards and posters like it is official statement. Also those letters distributed to business centres and offices through postal service.